Growth of Middle Eastern Economies: What’s the next growth driver?

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It is the wonderland of the world, where oil is literally the growth engine of most of the countries. The region is beautiful with vast stretch of glaring brown deserts and sand dunes with a puddle of oasis amidst them. This article would provide a brief overview of how MENA (Middle East and North Africa) or the MEA (Middle East Asia) would be an excellent spot in the years to come.

Analyzing numerically, the data from reputed sources such as World Bank and IMF suggests that the GDP of all Middle Eastern countries have grown in a healthy manner. Apart from that, the per capita of most of the countries are quite high. To complement that, Qatar has one of the highest per capita GDP close to 60,000 USD in 2016 (World Bank). This is on par with the developed countries of the world such as US and Singapore. The UAE (United Arab Emirates) has seen a substantial change in the aura of the scenario making it a dream for many people in the world.

The tangential growth of expats and the ever-growing Airlines such as the Emirates and Etihad has contributed extensively to travel industry and investments. The duty free zones of Dubai have made it lucrative for the entire world and is one of the largest Airport retailers. On the other hand, Saudi has also grown equally with the help of Aramco which is one of the largest energy companies in the world. The countries such as Syria, Iraq and Iran are yet to recover from the internal conflicts. But these countries have the potential to be the hubs for trade in the future.

Israel is also constantly growing tackling some of the domestic issues. Bahrain and Kuwait are growing steadily (Based on Last analyzed Growth Data i.e., in 2015, nearly 2% for Kuwait and almost 3% for Bahrain). Egypt has the potential to be an amazing tourism center for the entire planet and the forecast of WTTC (World Travel and Tourism Council) are positive on most of the indicators. Oman has also seen a huge jump in numbers during the 1990s due to the rise in exports of oil and other commodities. It also possess a controlled rate of inflation nearing 1%. All other countries in the region are in the track for growth in the long term, with a need for efforts from business and government equally.

So, what is the next growth factor for MEA apart from oil? The recent news suggest a lot of positive changes emanating from Middle East. The appointment of Minister of Happiness in Dubai, shows the positive mindset accumulating in the UAE. The presence of service industries and hospitality industries is a testimony of a growing economy in Dubai as the number of tourists are increasing and Dubai is becoming one of the most favorite places on Earth. Apart from the modern Dubai, Abu Dhabi is also garnering popularity among the foreigners as one of the places in their bucket list.

Elsewhere, Saudi has started its efforts in planning investments of trillions of dollars into infrastructure development and connectivity. This is a huge improvement along with the news of freedom for women to drive cars. The countries have realized that oil is not a lone sustainable business for the world to thrive in the future, due to the extensive use of alternative sources of energy. Germany is one of the countries who might meet almost 50% of their requirement with renewable sources.

The recent news of Saudi Arabia willing to grant citizenship to Robot suggests that the importance of AI, latest technologies and robotics is vital for them. The world has seen a paradigm shift in terms of usage of new technologies and energy. Apart from these, companies like Emirates, Qatar Airways and Etihad are investing abroad, thus diversifying the portfolios, which would help the growth of Middle East in terms of global presence.

One such example, is the sponsoring of events and sport clubs such as Real Madrid or Arsenal or Barcelona. The future would likely see the countries improving on connectivity amidst them, sorting out temporary tensions in the region. The diverse culture among the neighbors can be one to savor. The region can act as channel/logistic centers for transporting the goods which would earn them a fortune. The demography is an advantage for MEA as almost 30-35% of the population is young, which indicates that the drive for growth is immaculate and could be prospective in the future. Thus, MEA can be an exciting part of the world in the future and a lot depends on the policies as well.

If you have any ideas/opinions, kindly comment. Let’s discuss!!

New Age Business Models


The new age mode for most of the businesses is the asset-light format and the marketplace model. This is an astonishing change that one observes around. Let’s consider a big brand, say, Uber. Uber has Intellectual Property and acts as an aggregator model for the world of travel. “Uberization” has become a new word among the current generation. This has been the impact of asset-light models around the world. If we look critically, many companies are yet to breakeven, even when their businesses are flourishing.

The old model of own, acquire and produce has taken a paradigm shift. Globalization has been the major vitriol for this. The opening of economies, FDIs, FIIs, lowering of interest rate and “a partially convergent cultural change” has contributed positively towards the companies outsourcing the so called “core product”. The tie-ups between the countries, trade treaties and an ardent potential in emerging economies have propelled the new business models. Franchising still persists, but the asset-light model has become a fad. The likes of Amazon, Flipkart, Ola, Urban Clap and many other service industries have become aware of the advantages of asset-light models. The advantages are multi-fold. The company can clearly focus on the core value proposition of delivering the service rather than wondering what is to be done on all fronts. This would also reduce costs, as an established veteran player well ahead in the learning curve would embrace the opportunity to tie up with the company.

Apart from the above, the chances of service failure would drop substantially. The Build Operate and Transfer (BOT) model is also a positive transformation of mindset in the Indian subcontinent. The positive footprint of the same is observed in a host of highways across the country. The major question one needs to ponder is whether the Indian Railways needs to go for a BOT, BOOT or a BOO model? There is a huge scope for improvement in the same and that would help a great deal to the country.

Another astounding move has been made by the Indian government on the procurement of supplies. The Government has embarked on creating a portal for itself called “Government e-marketplace” (GeM). This system would help the Indians to wean out corruption from the system to a great extent. There are more than 2 lakh products available on the website and it will be an end to end online process. There are thousands of buyer and seller organizations participating in the GeM process. The prices are available in the portal and thus, guzzling of money is reduced enormously. The buyers are the ministries and the offices at the state and federal (central) level.

As the business opportunities are expanding, there is a sense of consolidation in some markets where the same players have managed to gain huge market share. Apart from all these, the world is changing at a rapid pace. The competitive prices from the export-oriented countries are unmatchable. Thus, expertise is being given prominence and this is altering the landscape to the maximum. Diversification on one side (for the big companies) and asset-light model on the other, has proven to be a stunning bazooka to conquer the world of business! Albeit every rule has an exception, the growing trend suggests that the gap between a product business and a service business is reducing enormously.

Catalonia in Spain and Gorkhaland in India


When a region is not respected, revolution is the repercussion. Catalonia in Spain and Gorkhaland in India have intensified their assertion for a greater autonomy. The underlying issue behind these protests is the discontentment generated due to the subjugation of their regional aspirations by the corresponding governments. Though the displeasure in both the regions was simmering through many decades, the immediate cause was the negligence of their language by their governments. Mamata Banerjee in West Bengal imposed Bengali as the compulsory language in the Gorkhaland. Similarly, Spain never respected the Catalan language. So, the protests were imminent and led to political unrest in the region. As of now, peace is established in Gorkhaland but the war is just about to begin in Catalonia.

The present-day Catalonia is on the border of Spain and France. Through ages, it has its own culture and identity. By 1715, Spain was able to subjugate Catalonian provinces and brought the entire islands under its control. Till 1938, Catalonia was granted greater autonomy and it was able to protect its traditions. However, in that particular year, General Francisco Franco destroyed Catalonian nationalism with a deadly war which consumed 3,500 lives. Since then, Catalonian people tried to gain more independence through various protests. But, the drastic step taken by Catalan leader this September, led to present crises. Carles Puigdemont brought in a resolution in Catalonia urging for its complete independence. 90% of the participants voted for independence but only 43% of voters participated in the elections conducted.

This was not in line with the agreement between Spain and Catalonia. So, Spain had to take a drastic measure of imposing Article 155 of Spanish constitution which brings Catalonia’s governance under Spain’s control. In response to which Catalonia lawmakers passed a resolution demanding complete independence. Now that the Catalonia has taken the extreme step, Spain is left with no other choice but to impose direct rule. Further action by both the governments is yet to be seen. Political parties such as Catalan European Democratic Party are adamant are not accepting anything short of complete independence. Spain on the other hand, cannot lose Barcelona, present in Catalonia, which contributes to 20% of its GDP. The situation is nowhere near peace and it will just add the fuel to the already burning European crisis in the form of Brexit.

In India, Gorkha Janmukti Morcha is demanding for the creation of Gorkhaland. They needed a separate identity for themselves. They also feel that Bengal is slowly intriguing into the affairs of its administration. Gorkhaland, similar to Catalonia has got autonomous powers to create their own rules in the form of Gorkhaland Territorial Administration (GTA). However, both the Catalonian administration and Gorkhaland administration has to abide by their nation’s constitution. Few fringe elements in Gorkhaland used artillery to demand their independence which cannot be tolerated by India. Similarly, Catalonia went ahead and passed the resolution which is contravening with Spain’s constitution. So, it has to ready to face the backlash from the Spain’s government. If India were to take a stand, we would definitely support Spain, as we have Kashmir sitting right above our head.

Amaravati – The place for immortals


Being one of the capitals of the Sathavahana dynasty from second century BCE to second century CE, Amaravati was one the most prosperous cities from our history. Geographically located on the banks of river Krishna in Current Guntur district of Andhra Pradesh, Amaravati is chosen to be the capital of Andhra Pradesh after its separation from Telangana. Amravati is a conurbation of two metropolitan areas of Guntur and Vijayawada.

After 58 years of unionized rule and living, on June 2nd, 2014, both the brotherly states Telangana and Andhra Pradesh decided to part ways and form separate states as they were before 1956. Hyderabad, the capital of the united Andhra Pradesh lies in the heart of Telangana state and did not show any scope for being a combined capital for both the states as in the case of Chandigarh.

Here arises the concept of building a new state capital from scratch. All the cities of India had a long track record in the history and took the current shape of Capitals by substantial and continuous development. So, how feasible is it for us, to build a capital from foundations?

Temporary facilities for legislative buildings were set up and the staff was moved from Hyderabad to Velagapudi (An area in Amaravati) in March 2017. The Chief Minister’s office was moved in April 2016 itself. Now, we hardly have small skeletons of staff working at Hyderabad as the major portions of every administration has already been moved.

It’s not just Rome, even Hyderabad was not built in one day. After 1956, people have clearly portrayed Unified Andhra Pradesh as their home to last for centuries together. Not just investments but also relationships of the people has moved across both the regions. How unimpeded can people be in a place now they know is not theirs? Only time has to answer all these questions.

Amaravati, a 52,000 CRORE project as estimated by CRDA or at least a 10000 CRORE project as estimated by Andhra Pradesh government is estimated to take a first phase shape by 2024 (until then Hyderabad will serve as a residuary capital) and have a final shape by 2050. Planned to span over 217, the project has entered the execution phase. The city is planned to be built in three phases and the Singapore government delegation headed by Iswaran has submitted the plan for second phase development recently.

The special status for the state that has been asked for has never been approved. The project also had huge rebellion from the local farmers about the land acquisitions. Amidst all these problems, Amaravati still stands as a ray of hope with a city with three national highways, 940 kms of roadways which is going to be a home for more than 14 million people providing 5.6 million jobs. With 21% of the city planned to be covered with greenery including islands, theme parks and 80 km of well-planned water network over the banks of river Krishna still gives us a hope of an oasis lying in the desert of problems.

Article Written By Bommineni Jyothirmaie Reddy

Swimming – Needs to be learned not mandated

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As an Indian who has studied in a CBSE school, I was taught that Mawsynram and Cherrapunji are among the wettest places on planet earth. But as of late, there are many unexpected places that are receiving higher rainfall above the mean values. The Climate Change phenomenon is taking shape at a new level altogether. The expected increase in temperature is about 8-10 degrees for a century. The increase in temperature would cause the icebergs and the ice on top of the peaks of mountains to melt. This would in turn lead to an increased level of water in the rivers and would increase the level of water bodies on earth. As the water level rises, the coastal regions are more prone to be invaded by the inanimate force of the water leading to floods and high inland tides, making it virtually inhabitable.

On the other hand, the recent rains in Bangalore are a great example of how life gets disrupted due to rain. The rain lashed for days together and flooded the city. The rains have uprooted almost a thousand trees. Is this an effect because of the cutting of trees in the first place? Or is it because of some other reason such as construction activities after the uprooting of trees?

The water retention capacity of soil goes down because of the absence of roots of trees, which on the other hand absorb the water and act as an impetus to the gushing flow of water. Apart from the nature’s brute force, the outbreak of epidemics permeates during the rainy seasons. The arrangement of the clogged water is apt for mosquitos and its other cousins to breed. The number of deaths due to Dengue, Malaria and other diseases are generally high during this period.

Rains are not bad. But excessive rains are ones to combat especially in places like Bangalore, Chennai and Mumbai. Majorly, all three places should have contingency plans to reduce the losses. The approximate loss during the infamous Chennai floods was anywhere between 2 billion dollars to 2.3 billion dollars (Depending on various sources). Government could actually allow the builders or collaborate with them to build a few townships right outside the cities so that, the relocating is easier during mishaps. The saving of lives is the prima donna during such events. Thus, we must do our best in preventing a scenario where swimming would be a mode of travel to office along with boats and jet skis!! Some momentum in the fiscal spending can also be generated in addition to the infrastructural growth and contingency measures. Providing insurance is only a short term measure and has proved to be a short term cure. Hence, more prominent action needs to be stepped up to build a more resilient economy.

Book Review: My Gita- Devdutt Pattanaik


“Yada Yada hi Dharmasyaa glanirbhavati bharata.
Abhithanaamadharmasya tadat manam srijayam yaham.” (Chapter 4, Verse 7)

It is an elaborative yet eloquent book which has laid out the basics of life. The book comprises of 18 chapters similar to the Bhagavad Gita, but the interpretation by the Chief Belief Officer of Future Group, Devdutt Pattanaik is resoundingly easy to understand. I for one had a pre-conceived notion that the book might be philosophical, religious and all about God. But I was totally proved wrong.

The book starts with the definition and overview of Gita. The author then goes on to explain the meaning of Tyagi, Yoga and Yogi. All the three are distinctive and are explained elusively. The book incessantly stresses that the humans have a “Need for Association” and social acceptance. It is a proven fact that many people assert validation in life to make themselves feel important.

The explanation of Matsyayana is also provided in the context of life. People often ponder over the difference between Ramayana and Mahabharata in terms of the learning obtained from mythology. The difference between the yugas such as dvapara yuga and kali yuga is provided in terms that are understandable to the common man. The taxonomy used to explain important facts and concepts by Devdutt is intriguing. The usage of matrix to explain the difference of rules and principles, arrow diagrams and block diagrams for other concepts help the reader recall the same with minimal effort.

The book further delves deeper to help the reader understand the differences between deha, dehi, aatma and aham. All four are different and knowledge about the same is vital for a person to remain at peace. The elucidation of dharma and adharma is also outlined with the help of relevant context. The importance of subjectivity countermands objectivity in the real world unlike MCQ question papers at college or school. This concept is driven home with placid examples eliciting the perception of truth from the participants of the conversation.

The innocuous approach of Arjuna in Mahabharata guided by Krishna in the battlefield is synonymous to a guide seeker striving in his/her life to accomplish a goal. Krishna provides the words of wisdom to Arjuna on a constant basis to enable him to unleash his entire potential. The book further elicits the effects of the “Three Gunas” viz. Rajas, Tamas and Sattva in defining a person’s life. Greed drives away peace. The analysis of Maya and Moh is commendable. Speaking frankly, this was one of the best concepts explained in the book!

Also, one wonders the differences existing between heaven and hell, except the colloquial fact that states, suffering is in hell! Devdutt has conveyed as to why only one pandava went to heaven (Read the book for further details on who went to heaven) and not all. The book also highlights the involvement approach vis-à-vis the hermit and solitary approach which focuses on an amazing act called “Meditation”. The learnings one can embark on practicing the suggestions from the book is almost infinite.

So, why should one read this book? Should one be mythology savvy or a connoisseur to appreciate the script? My take on this is simple. The reader should accept the arguments of the author with an open mind. One need not necessarily be a connoisseur to appreciate the book. No doubt, one needs to be interested in listening to stories as most of the concepts in the book are substantiated with stories. All in all, this is an outstanding book which focuses on awakening the inner self of a person. I would rate the book a 4 on 5 and it is a must read for all. Business leaders have a lot of takeaways with respect to designing the motivational programs and leadership summits as well!

If you have found this article to be interesting, do comment in the box below! Happy learning!

Self-made artificial reality – “Dreams”


You can turn your can’t into a can when you can turn your dreams into plans. As Abdul Kalam once said, “you have to dream before your dream can come true”. Let us analyse what all you have dreamt for 20+ long years and some facts about your fantasy world of Dreams.

A daydream or a night dream, your brain now will never accept others as a Hero of your fictional world. But, believe me, until you turn four years old, your dreams would have never accepted you as a Hero. Yes! You should turn 4 years old to start your own dreams. Blessing you to have a long life, we also bless you to have 6 years of your life spent dreaming (its proven fact man! “6years”).

Had someone not dreamt about DNA double helical structure, Alternating current generator periodic table etc., I’m sure the science textbook would have been a lot thinner. Yes! They discovered or invented them after dreaming about them. It seems that you cannot read or tell the time in your dreams. Then how could Dmitri dream about a periodic table? Well, he left us without explaining it.

I’m sorry to tell all those 99 percentile scorers of the world, whom-so-ever you are, you will forget 90% of your dream in 10 minutes once you are awake. If you didn’t, then you definitely need a doctor. Also, understand that our brain functions more actively during the night than during the day. So from here on, you can challenge anyone that you were more intelligent during the night than during a day.

“Men, men and men” in a man’s dream but “men and women in equal numbers” in a female’s dream! Oops! Gender discrimination in dreams also. Men, please control the number of men in your dreams as dreams can be controlled. It’s called lucid dreaming. If you still can’t control, try having some female talking beside you while you dream as brain incorporates external voices into the dreams while dreaming. If this option is also not possible, then try to snore. You can’t dream while you snore.

Not everyone’s dreams are colourful. 12% of the people dream in black and white. Are you one amongst them? This doesn’t mean that blind people can’t dream. They dream about other senses like smell, taste and feel etc. My dog, your cat, his parrot, their cow every animal dreams. But remember everyone who comes into your dreams are the ones whom you would have seen at least once in your life. Hereafter, no confusion that some unknown girl has come into your dreams. Go, find her, she might be somewhere around.

Foretelling is completely possible by dreams. People of Titanic and 9/11 dreamt about their crash and believe me 18-38% of the foretelling has proved to be true. These kinds of dreams are called premonition dreams.

Haaa! Not all dreams are sweet dreams. There are negative sides for these dreams as well. Rapid eye movement (REM) is a stage of dream where you sleepwalk, injure yourself etc. there are cases where people killed and got killed by being in this state. Sleep paralysis occurs to some during their sleep where they report inability to move their body or strong evil presence in their room. Dimethyltryphamine, famously called as dream drug is available in the market which is actually banned. These help in prolongation of your dreams and take you to a state where you can’t differentiate between a real world and a dream world.

Finally, though there is a darker side for dreams as well, you still have a treatment for them and they are not life-threatening. If your aim is to work in Google, know the fact that Google was also an invention from a dream. So dream, dream and dream. “Have a fantabulous dream”.

Article Written by Bommineni Jyothirmaie Reddy

Book Review: Breakout Nations- In search of next economic miracles


Ruchir Sharma is known for his outstanding business acumen. He is also known to be one of the most influential and powerful persons on the planet. His study on the emerging markets as per the current scenario is well explained in the book. The book is to be read in retrospect as it was written in 2012. Nevertheless, many things have changed its shape or have become crystalline from the natural nebulous state such as price wars, demonetization in India and addition of Renminbi (Chinese Yuan) to the currency basket. The book dwells into the geo-political and economic foray in a lucid and eloquent manner.

The approach of analyzing every country separately with comprehensive insights on its history helps the reader to understand the chapter thoroughly. The length of each chapter is also relatively small. The book is intriguing and extremely informative. The analysis of Turkey, Sri Lanka and the Five Tigers of Asia were appalling to me. The curiosity zoomed to heights after reading the initial few pages. The book talks on various economic factors like currency level, GDP, per capita income, Gini Coefficient and technology infusion. The blend of history with the present and Ruchir’s assessment of the future is a fantastic approach, as it becomes a complete learning experience to the audience.

The metaphors such as “morphic resonance” helps the reader understand the pervasion of knowledge among different economies in the world. The book emphasizes on the underlying causes rather the facts that can be obtained online from many sources. For example, the comparison of Indian “Hindu Rate of Growth” with the South African rate of growth in the nascent years of post-independence is well elaborated instead of just comparing them. Another landmark example that I loved was, the discussion on the uprising of Turkey with the integration of secularity and religious orientation. The basics are laid out clearly so that the reader could understand the dynamics of the MEA (Middle East Asia) with respect to the entire world.

The book also talks about other important countries in the global arena and their confrontations in striving to make their country a developed one. The description on all countries are crisp and it is an easy read for the audience. I would urge all the students interested in basic economics and geo-politics to definitely give it a solid read. I was lured by Fareed Zakaria’s statement about the book, “This book is one of the most interesting ones on economic landscape” and trust me, it is that good!

I would rate the book a 4.5 out of 5. I personally felt that the book was short with minimalistic yet optimal details. Perhaps, many would feel this itself to be heavy, as it is loaded with insights and information! I am eagerly waiting to start reading the next book of Ruchir which is also on the same lines, called as “The rise and fall of Nations”.

Hear the Whimper of our Rivers


As it’s always said, “The progress of rivers to the ocean is not as rapid as that of man to error”. Rivers have seen huge depletion from the past one century.

“Bindhya Himācala Yamunā Gaṅgā Ucchalajaladhitaraṅga” a country proud of its rivers and their heritage, a country which is both divided and united by rivers, a country whose origins were on the banks of a river called Indus, India. Rivers have changed the life of people. As they changed their course, so did the civilizations.

Rivers are no longer seen as abundant natural resources. They are private properties, sources for authority and possessions of states. All the rivers in India either flow into Arabian Sea or Bay of Bengal and there are some rivers which flow into Inner parts of India. With seven major rivers (Indus, Brahmaputra, Narmada, Tapi, Godavari, Krishna and Mahanadi) and their tributaries Indian River system is a host to one of the most fertile lands in the world.

We need not list down the factors that cause the depletion of rivers. We have heard enough about polluting the rivers, global warming, filling the river area with landfills and what not. To just understand few facts here, in the 70 years of Indian freedom the depletion of rivers has successfully been 70%. The per capita availability of water now is 1588m^3 which was as high as 5200m^3 in 1951 with year on year depletion rate at 8%. Where are we leading this to? A seasonal river flow or extinction of rivers? The most sacred river for Indians, the Ganga is listed amongst one of the most endangered rivers in the world.

Greatest civilizations like Harappa and Mohenjodaro vanished as the course of rivers along which they developed has changed. India owns only 4% of the total water available in the world and this is not just for drinking purpose, it also has to be used for agriculture, industrial purposes and household needs.

The only answer for all these problems is clearly known, taught, forced to follow and even told as tales. It’s the “trees”. It is high time to say an answer to people who say “As there is no water there are no trees in our region” it’s time to answer them telling “As there are no trees in your region there is no water”. Save trees need not necessarily mean planting trees. Understanding which products are made of trees and finding a renewable alternative for the same or conservative usage of those products can also make you a part of the mission to save the world for your children and their children.

In support of “Rally for Rivers – Lifelines of India” a campaign by Isha foundation headed by Sadhguru has come up with a plan to rejuvenation of the Indian rivers. “Everyone who consumes water must rally for Rivers” is a call given by Sadhguru. Even if you can’t make some time for this campaign any smallest act to save water and trees will together change the conditions of life for our future generations.

Article Written by Bommineni Jyothirmaie Reddy

Food wastage – A leading cause of poverty


It’s said that there is more fruit in a rich man’s shampoo than in a poor man’s plate. In a world covered with 31% forest area, 13.5% of the population suffer undernourishment. Almost one third of the food produced around the world is never consumed.

The Global Report on Food Crisis, 2017 compiles the food insecurity around the world every year. This year four countries – South Sudan, Somalia, Yemen, North East Nigeria are identified as possible countries to be affected by famine. If you had ever heard of a country called Yemen, it has 27.58 million population with 14.1 million people suffering from the food crisis which is as high as 50%.

A country might go into a food crisis due to different reasons. It might be due to armed conflicts (Yemen- 3.2M/14.1M) or natural disasters. Food insecurity is generally measured on a scale of < 0.5->2.0. Most of the African countries fall into this bracket along with countries like Pakistan, Bangladesh, Tibet, Afghanistan and Burma. The situation in Africa is further worsened by the superstitious beliefs like accusing the children of witch craft and deserting them away from the normal society.

Each year approximately 1.3 billion tons of food is getting wasted in the world accounting to $990 billion dollars each year. On a happy note, the wastage per capita in South Asian countries is approximately 6-11Kgs when compared to 95-115Kgs in Europe and North America. This scarcity is resulting in one person’s death in every 3.6 seconds out of which 75% are children. To give a frame of reference, in Europe an average person wastes 375 boxes of meals per year. This is throwing a meal box every day.
Though Indian Food Security Law covers 67% of the population, the right to highly subsidised food grains, 25% of the world’s hungry poor still stay in India. Laws has been made to spend Rs.125000 Cr. each year for the supply of 62 million tonnes of basic grains. Yet, the time it will take and the funds required to change the current situation in India is still unpredictable. India has already seen 10 greatest famines in the history including the Bengal famine of 1943.

Food production also requires water. So, in a way, we waste water as well by wasting food. This water can serve all the world needs. To talk business, the production cost, manufacturing/processing cost, packaging cost, logistics cost and marketing cost everything goes waste. The major items that account into food wastage every year are the fruits and vegetables. So, what exactly can be done about this problem?

Here are some possible ways to avoid food wastage

  • Make better purchasing decisions – More conscious you are about your meal requirements, less tendency to buy excess grocery and lesser the wastage of food.
  • Recycling of food – Most of the famous food outlets now adopt food recycling techniques. Compact food recyclers are available for household usage
  • Serve smaller portions – In restaurants and at home, serve smaller portions which can reduce food wastage as you can always serve second time. Try to pack the leftover food at restaurants and donate to hungry on roads.
  • Better production and storage techniques – Higher yield and longer storage facilities can increase food production and time of consumption of the food.
  • Discounted price for unsellable but edible fruits or vegetables in super market. It is seen that fruits and vegetables of irregular shapes are not sold. These can be either sold at lower prices or donated to the needy.

In the history, Norman Borlaug, father of green revolution has saved 1 billion people from starvation by inventing modernised and advanced techniques to develop high yield variety of grains and fertilizers. M.S. Swaminathan played a crucial role in India by adopting the same and further developing High Yield Varieties of seeds. Verghese Kurien’s white revolution idea of Operation flood – world’s largest dairy development program also helped address the food crisis in the past.
If one cautious step of yours towards the food can save one life, it is definitely more sacred than any offering to god. As it is always said, helping hands are better than praying lips. It’s not the prayers that we need for those people its self-realization and awareness creation. There is enough food in this world. It just has to be utilised or served well.

Article Originally Written by Bommineni Jyothirmaie Reddy