Google Pixel Event: Transition from “mobile first” to “AI first” strategy

On 4th October, Google announced a range of hardware at a special event conducted in San Francisco. Artificial intelligence is the most important development that takes place in the consumer technology space. Google’s equation for new products seems to reflect the same – software + hardware and then integrate it with AI. Here are some important highlights from the event:

Google Announced Pixel 2 smartphone – a 5 inch and a 6 inch display version. The phone is powered by a 12 Megapixel rear cam and an 8 megapixel front cam. There are a lot of exciting features in Pixel 2 like activating Google Assistant by squeezing your phone, Google Photos capabilities including Lens, as well as virtual- and augmented-reality capabilities and finally you have a male voice to Google Assistant. The Pixel 2 phone will be available in three colors – “Just Black,” “Clearly White” and “Kinda Blue”. The 5-inch Pixel 2 starts at $649, while the larger 6-inch Pixel 2 XL will cost at least $849.

The most interesting announcement that we felt interesting was the Google Pixel Buds – a wireless headphones that is going to rival Apple’s Bluetooth-powered AirPods. The most interesting feature is that it can do an instant translation for a variety of languages. When the user speaks her native language, an English translation is provided from the phone’s speakers. So, next time if you stuck in another country, just put up your Pixel Buds and start conversing. The Pixel Buds come in the same three colors as the Pixel phone and cost $159.

Google also debuted the Pixelbook – a brand new laptop powered by Chromebook. It has a 12.3 inch screen that’s meant to function both as a laptop and a tablet. Priced at $999, it’s also the first laptop to have Google Assistant. You can also purchase a stylus for $99 that lets you interact with your laptop.

Google also announced Home speakers – Google Home Mini, a smaller version of Google Home speaker and a high-end smart speaker called Google Home Max. Google claims that the Home Max offers deeper bass powered by dual 4.5-inch woofers, and it’s 20 times more powerful than the original Google Home. It shows that Google clearly intends to compete with Apple’s HomePod and Amazon’s new Echo. The Google Home Mini will cost $49 whereas Google Home Max will cost $399.

They also showed off called Google Clips – a new clip-on camera that can take photo and video remotely and synchronizes what it captures instantly with a connected phone through an app. Well, GoPro’s share did fall when the announcement was made.

Google also redesigned the virtual-reality headset Daydream view that works with the Pixel smartphone. It has better lenses that will increase the image clarity and field of vision.

If we look at brand new Pixel 2 phones, Google Home Mini, Google Home Max, Google Pixel Buds, and Google Clips camera, everything is powered by Google Assistant. It’s clear, the future is going to be AI driven and Google has already made its moves.

Another interesting point to observe is that there were more female presenters for the event. There were four when compared to last year’s two. Google was embroiled in controversy earlier this year when former company engineer James Damore wrote a manifesto arguing that women are underrepresented in tech because of “biological causes” rather than bias and discrimination. Looks like Google is just getting started.

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